When You Know Better, You Do Better... As Justin Timberlake would say, "It's gonna be MAY" and this month is going to be packed with opportunities to boost your business game by learning powerful yet doable brand-building strategies. When you know better, you do … [Read more...]
10 InstaStory Feeds Every Biz Owner Should Be Following
Video: It’s not the future of business, marketing, and brand building because it’s already here. Fortunately for those of you (okay, of us) who may not have the time, bandwidth or inclination to shoot and edit regular YouTube videos, platforms like InstaStory, … [Read more...]
We Won: Top 100 Websites for Solopreneurs Features Our Resources for Small Biz Owners!
High-fives for everyone, on the house! If you are part of our social media communities you already know the news, but we were thrilled and honored to find out this week that not only were we selected as one of the 100 Best Sites for Solopreneurs, we swept the … [Read more...]
These Success Stories Made Me Emotional
Hello, friend! I'm sure you know what I mean when I say that sometimes I'm so buried in my work - the creating, the maintaining, the putting out fires - that I forget to take some time to pause and celebrate the beautiful things that are happening because of this very … [Read more...]
(FREE TRAINING) Spring PR Checklist: What to KNOW and DO if You Want Publicity & Buzz This Season
This Month's First Public Relations Training Is Here! Hello MARCH! It may be freezing (literally, it's 28 degrees here in New York City while I write this post) but I'm focused on spring's arrival this month, and the sunshine I know will come shortly after. The new … [Read more...]
(WATCH CLASS): How to Find and Use Editorial Calendars to Get Publicity & Grow Media Relationships
In this week's free training I taught you all about a PR power tool that will make your publicity planning and execution even more strategic, effective, and efficient: the editorial calendar. Magazines - and these days many websites - use an editorial calendar to … [Read more...]
(WATCH CLASS) How to Get TV Publicity for Your Business – Products, Services, & Experts Welcome
(SCROLL DOWN FOR VIDEO OF CLASS) Take a moment, shut your eyes, and think about your "TV goals" - the local or national television shows where you'd love to see your business, products, services or yourself featured...The moment you're imagining in your head is not at … [Read more...]
(WATCH CLASS) Your Essential Guide to Black Friday, Small Biz Saturday, & Cyber Monday Promotions
[Watch the replay directly from this page & download the companion guide below!] This coming November millions of Americans will be kicking off the holiday shopping season by spending money through the Black Friday, Small Biz Saturday, and Cyber Monday weekend. … [Read more...]
FREE Online PR Training Schedule: October/November
True story: As I'm posting this free training PR schedule for (late!) fall, it's nearly 80 degrees on the East Coast! I can't believe it, but I'm not complaining. Now speaking of things heating up (sorry, I couldn't help myself), let's talk about the topics for the … [Read more...]
3 Strategies to Attract & Engage More Blog Readers
If you've been to any of my classes you know that though I preach the Gospel of PR to and for small biz owners and entrepreneurs on a daily basis, I also know that in order to truly build buzz, visibility, and validation for your business you need to also be actively … [Read more...]
[Replay] Watch This Week’s Free Training: Streamlining & Automating Your PR, Social Media & Newsletter Work
This week's (free) training was intense, but not in a bad way. It was more intense in a, "Wow, there was so much packed into that hour (and some change) that my brain in spinning. In a good way. I'm getting on this ASAP." I know this because that was a line from an … [Read more...]