I created this week's (free) Press for Success PR training for those of you who are feeling stressed, frazzled, mired in busy work and out of breath, mentally and hey, perhaps physically. I get it, because I was once like you, and sometimes - when I'm neglecting to … [Read more...]
How to Find Media Contacts: 5 of My Favorite (Free) Strategies
If I had a dollar for every time I'm asked... One of the questions I get asked by small business owners most often is this one: "How can I find the media contacts for XYZ?" Fill those last three letters in with any magazine, blog, or television show and you'll … [Read more...]
(PR TRAINING) How to Build Authentic & Strategic Relationships with the Press, Even if You’re Starting from Scratch
Good day friends! It's time to wake up and smell the opportunity that is brewing! The opportunity in question today is a big one and it's going to save you time, stress, money, and hassle: It's the chance to learn how to build relationships with local and national … [Read more...]
Her Biz was in Forbes 3x in One Year. This is Exactly How She Did It…
For most entrepreneurs or small business owners, getting a public "shout out" in Forbes once is a big-dream goal, but today I’m going to tell you about an entrepreneur - and busy mother of two - who managed to land powerful publicity from the prestigious media outlet - … [Read more...]
(VIDEO REPLAY) How to Bust Through Fear, Imposter Syndrome, Analysis Paralysis & Overwork/Overwhelm for Publicity – and Business – Success
Hello guys and gals! Yesterday I hosted my bi-weekly, live (and free!) PR training and it. was. amazing! Our topic was Public Relations Success for the Stressed, Overworked, or Shy and it was clearly a topic that was needed by more than one listener! One big reason … [Read more...]
[SWIPE THIS] Olympics-Inspired PR, Social Media, Sales & Blog Strategies for Gold Medal Buzz
Whether or not you are a fan of the Olympics, here are two facts about the Games your business and brand need to have a think about before you decide to glaze over it and leave it out of your marketing and PR plans save for a quick, generic poster with a "Go Team USA!" … [Read more...]
Want Your Biz on Good Morning America or HSN with Tory Johnson? Here’s How She Wants You to Get In Touch…
Let's Talk About What Tory Johnson is Doing for Small Biz Owners... Getting questions fired at me about landing major, brand-changing publicity opportunities is something I have grown accustomed to - it comes with the territory of my "past life" as a PR agency owner in … [Read more...]
Did You Miss It? Holiday PR Prep Part Three: Training Replay, Homework & Companion Guide Here
LET'S TALK ABOUT HOLIDAY PR PREP PART THREE... You did it! Many of you were with me this week as we completed the final class in our three part holiday-themed media outreach work, and I'm so happy for you that you not only showed up to learn, but so many of you … [Read more...]
Holiday PR Prep Part Three LIVE: Be There or Be…Bummed You’re Missing These Must-Know PR Strategies
HOW TO LEVERAGE YOUR HOLIDAY PRESS INTO SALES & YOUR PITCHES INTO LONG TERM MEDIA RELATIONSHIPS Wow! It’s already time for the final installment in my free, 3-part Holiday PR Prep series. It feels strange to be writing you this as sweat rolls down my forehead, but … [Read more...]
It’s Replay Time – Holiday PR Prep Part Two: Pitch Creation & Execution + Some Fear Busting
HOLIDAY PR PREP PART TWO REPLAY Our latest installment of Holiday PR Prep got down, dirty, and detailed when it comes to creating and executing your holiday pitches. Whether you missed it or simply want to watch it again, you can instantly do that at anytime via this … [Read more...]
[SWIPE THIS] A Hashtag Guide for Every Day of the Week
Want to add some oomph to your social media posts - not to mention increase your chances of your posts being seen, and engaged with? Of course you do. If you're spending your time, energy, and resources on social media, let's make sure you're getting as much action … [Read more...]
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