PR Training
True story: As I’m posting this free training PR schedule for (late!) fall, it’s nearly 80 degrees on the East Coast! I can’t believe it, but I’m not complaining. Now speaking of things heating up (sorry, I couldn’t help myself), let’s talk about the topics for the free, live, and online classes I’ll be teaching you this fall.
Be sure you sign-up for each below because you’ll be able to “set it and forget it” and will be reminded of the upcoming class a day and hour beforehand. Can’t make it? Sign up and you’ll be sent a recording of what you missed! As always, if you’re signed up for my newsletter you’ll always get a heads up before class is in session!
Practice makes progress makes PUBLICITY! See you there!
(October 27) Preparing Your PR, Newsletter & Social for Black Friday, Small Biz Saturday, Cyber Monday
In many ways, the Thanksgiving shopping weekend kicks off the holiday shopping season, and if your business prepares strategically in terms of PR, newsletters, and social media, you can use this holiday to drive sales, build visibility and buzz, and engage present and future customers and clients. I KNOW! So many things! So let’s make a plan and take advantage of them.
Lessons will include:
- What your PR outreach (short lead) should look like right now whether you’re an entrepreneur, small biz owner or expert.
- How your newsletter campaign can support your business throughout November.
- Newsletter story angles and ideas you can swipe and use for your own biz.
- Social Media Strategies that will not only get your feed’s attention, but also their engagement!
- More – including your questions answered in real-time.
(NOVEMBER 10) How to Get TV Publicity for Your Biz & Yourself
In this PR class we’ll talk about how to get your business, your expertise, your products, or yourself on television. Your small screen debut dreams may include local or TV news, or perhaps a talk show, but no matter what your PR goal, this class will give you the action steps and strategies to help you get there.
Lessons will include:
- How pitching and timing of TV press differs from other types of media outreach.
- Building relationships with TV producers and on-air experts.
- How to get your product in shopping segments – with a special focus on holiday shopping segments.
- What you need to know about getting your expert tips on TV.
- More – including your questions answered in real-time.
(NOVEMBER 17) The Biggest PR Mistakes You Need to Stop Making
Sometimes a small tweak in how you are doing your publicity outreach can make a huge difference in terms of the press and media-love you’re getting. And sometimes without knowing it, you’re actually making a BIG mistake, and if it’s not corrected you’ll continue spinning your PR wheels.
This live class will run down my the top, common PR mistakes small biz owners make and correct them once and for all.
Lessons will include:
- Top PR Mistakes small biz owners, experts, and entrepreneurs make.
- Solutions to the top PR mistakes that you can use to replace previous habits and systems.
- Suggested Small Tweaks: For years I’ve shared these small tweaks to strategies, pitches, and systems and they’ve made a big difference in terms of how much interaction with the media and press my PR students are getting. I’ll share some of my favorite tweaks in this class.
- More – including your questions answered in real-time.
YOUR TURN
Do you have topic or question you’d like to see covered in an upcoming PR training? Let me know in the comments below!
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