I'm a lifelong teacher... Before I spent years in an actual classroom teaching and writing education curriculum - even my own textbooks at one point - I taught summer camp, and as an older sister I like to think I've always been drawn towards showing my younger cousins … [Read more...]
(SWIPE THIS) 35 Irresistible PR Story Angles the Press Will Love + Download Them Today
It's Time to Raise Your PR Game AND Success Rate Without Doing the "Heavy Lifting"... Do you want to reach out to the press for some powerful publicity about your business but you're not sure where to begin? Would you like to get your hands on … [Read more...]
6 Habits of Small Biz Publicity Success Stories
Is there a common thread that runs through and links together all small business publicity success stories? Could they all be practicing similar actions, behaviors, and strategies, even though their industries, experience levels, heck, their lifestyles are varied … [Read more...]
5 DIY PR Apps I Cannot Live Without
Doing your own public relations work and outreach - whether you're a novice or an expert - is time-consuming and involves multiple steps and tasks, from research to pitch and image creation to oh-so-many-levels of organization. That's why I get high-five level excited … [Read more...]
It’s YOUR Turn: Publicity Success Doesn’t Have to be for “Other People”
Spoiler Alert: It is NOT too late for 2018 to be Your Year! Normally I begin posts like this by asking you “How has your publicity outreach - or PR planning in general - been going? Are you taking action? Are you getting any results from that action?” But … [Read more...]
3 Things You MUST Do Now to Prepare for Holiday Publicity
Even though most of us are still having those, “I can’t believe it’s already SUMMER” conversations, in the world of publicity and media, we’re quickly approaching another season: Christmas in July! What does this mean? In short: You are not on summer vacation from … [Read more...]
This Tiny PR Pitching Trick Makes a Huge Difference with Your Email Response Rate
With the amount of time you most likely spend researching, writing, and ruminating over your pitches before you send them, it’s important that you don’t end up making easily-avoidable mistakes that could instantly decrease your chances of that pitch being read, and … [Read more...]
How to Accomplish Your PR Goals: Get Ready to Run a PR Victory Lap!
Do you want to do a "PR Victory Lap" with me at the end of this week (in your home, in the office, down the hallway down the sidewalk - no judgment) because you completed one small but important publicity-boosting task that makes you feel so good you can't help but … [Read more...]
Download this Checklist: What to Do AFTER You Get Publicity, a.k.a., Got Press, Now What?
OH, THAT MOMENT! The moment when the publicity - big or small - that you worked for debuts for the world to see. Yes, it's exciting, yes, after the work you possibly put into getting to this moment, you might be ready to exhale loudly and move on to chasing your next … [Read more...]
Never Be Jealous of Their Publicity Success Again: Here’s How to Use it to Your Advantage!
How do you feel when your competition - or ANYONE else - gets publicity while you're over there hoping and hustling for it, without the response you desire and perhaps, deserve. Maybe you're simultaneously jealous and stressed out, you feel like you're missing … [Read more...]
5 Ways You Can Build Buzz During Awards Season: No Matter What Type of Business You Run
This weekend kicked off Awards Season across the country and by doing so created multiple PR and marketing opportunities for small business owners. Is your business ready to step into the spotlight inspired by this theme? What is “Awards Season”? Before we begin, … [Read more...]
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