Repeat after me: The best things come to those who try, not to those who wait! Got that? Okay! Now, let me tell you a thirty-second story: Nearly 13 years ago I made the decision to move from Chicago, where I was working as a teacher, to New York City. I barely … [Read more...]
(FREE TRAINING) Spring PR Checklist: What to KNOW and DO if You Want Publicity & Buzz This Season
This Month's First Public Relations Training Is Here! Hello MARCH! It may be freezing (literally, it's 28 degrees here in New York City while I write this post) but I'm focused on spring's arrival this month, and the sunshine I know will come shortly after. The new … [Read more...]
(WATCH CLASS): How to Find and Use Editorial Calendars to Get Publicity & Grow Media Relationships
In this week's free training I taught you all about a PR power tool that will make your publicity planning and execution even more strategic, effective, and efficient: the editorial calendar. Magazines - and these days many websites - use an editorial calendar to … [Read more...]
(WATCH CLASS) How to Get TV Publicity for Your Business – Products, Services, & Experts Welcome
(SCROLL DOWN FOR VIDEO OF CLASS) Take a moment, shut your eyes, and think about your "TV goals" - the local or national television shows where you'd love to see your business, products, services or yourself featured...The moment you're imagining in your head is not at … [Read more...]
(WATCH CLASS) Your Essential Guide to Black Friday, Small Biz Saturday, & Cyber Monday Promotions
[Watch the replay directly from this page & download the companion guide below!] This coming November millions of Americans will be kicking off the holiday shopping season by spending money through the Black Friday, Small Biz Saturday, and Cyber Monday weekend. … [Read more...]
FREE Online PR Training Schedule: October/November
True story: As I'm posting this free training PR schedule for (late!) fall, it's nearly 80 degrees on the East Coast! I can't believe it, but I'm not complaining. Now speaking of things heating up (sorry, I couldn't help myself), let's talk about the topics for the … [Read more...]
From Corporate America to a Today Show Debut: How This Entrepreneur Did It (& You Can Too)
Before you go any further... Do you have an idea that you dream about turning into a business? Maybe you have a business already and waiting for its big break? Or do you simply love a feel good story about someone who made dramatic changes in their professional lives, … [Read more...]
[Small Biz, Big Idea] Circuit Board Chic: Denver-Based Biz Bringing New Meaning to “Wearable Tech”
Ever wonder if people really do start a business almost accidentally - turning a hobby into a full time job? They do, and this #SmallBizBigIdea story is about just that: I'd like to say that I what I first noticed about Drew Johnson was his palpable, positive energy or … [Read more...]
3 Strategies to Attract & Engage More Blog Readers
If you've been to any of my classes you know that though I preach the Gospel of PR to and for small biz owners and entrepreneurs on a daily basis, I also know that in order to truly build buzz, visibility, and validation for your business you need to also be actively … [Read more...]
[Replay] Watch This Week’s Free Training: Streamlining & Automating Your PR, Social Media & Newsletter Work
This week's (free) training was intense, but not in a bad way. It was more intense in a, "Wow, there was so much packed into that hour (and some change) that my brain in spinning. In a good way. I'm getting on this ASAP." I know this because that was a line from an … [Read more...]
This Week’s FREE PR Training: Automation is Your Salvation: Strategies to Streamline Your PR, Social Media, & Newsletter
I created this week's (free) Press for Success PR training for those of you who are feeling stressed, frazzled, mired in busy work and out of breath, mentally and hey, perhaps physically. I get it, because I was once like you, and sometimes - when I'm neglecting to … [Read more...]
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