It's about to be "the most wonderful time of the year" but let's be honest, if you're a small biz owner it's often also the busiest, most stressful, and chaotic - and you have a lot riding on the holiday season. You probably want to get as much buzz, sales, holiday … [Read more...]
Read This if You Are Questioning Your Value & Need a Boost
Despite all the hard work, learning, and the straight up struggle that goes into running a business, I've always found that the most challenging parts are mental, and even more specifically, are the moments when you're dealing with self-doubt or questioning the value of … [Read more...]
How to Stop Feeling Overwhelmed, Fast: A Four Step Plan
Let's talk about feeling overwhelmed, friends! We've all been there - perhaps you're there right now or regularly experience it. The good news is, the more we talk about it, and "name it and claim it", the faster we can address and deal with it. Feeling overwhelmed, … [Read more...]
I Built This For You…PR Prep School All Access Enrollment Opens!
I'm a lifelong teacher... Before I spent years in an actual classroom teaching and writing education curriculum - even my own textbooks at one point - I taught summer camp, and as an older sister I like to think I've always been drawn towards showing my younger cousins … [Read more...]
(SWIPE THIS) 35 Irresistible PR Story Angles the Press Will Love + Download Them Today
It's Time to Raise Your PR Game AND Success Rate Without Doing the "Heavy Lifting"... Do you want to reach out to the press for some powerful publicity about your business but you're not sure where to begin? Would you like to get your hands on … [Read more...]
6 Habits of Small Biz Publicity Success Stories
Is there a common thread that runs through and links together all small business publicity success stories? Could they all be practicing similar actions, behaviors, and strategies, even though their industries, experience levels, heck, their lifestyles are varied … [Read more...]
5 DIY PR Apps I Cannot Live Without
Doing your own public relations work and outreach - whether you're a novice or an expert - is time-consuming and involves multiple steps and tasks, from research to pitch and image creation to oh-so-many-levels of organization. That's why I get high-five level excited … [Read more...]
It’s YOUR Turn: Publicity Success Doesn’t Have to be for “Other People”
Spoiler Alert: It is NOT too late for 2018 to be Your Year! Normally I begin posts like this by asking you “How has your publicity outreach - or PR planning in general - been going? Are you taking action? Are you getting any results from that action?” But … [Read more...]
3 Things You MUST Do Now to Prepare for Holiday Publicity
Even though most of us are still having those, “I can’t believe it’s already SUMMER” conversations, in the world of publicity and media, we’re quickly approaching another season: Christmas in July! What does this mean? In short: You are not on summer vacation from … [Read more...]
This Tiny PR Pitching Trick Makes a Huge Difference with Your Email Response Rate
With the amount of time you most likely spend researching, writing, and ruminating over your pitches before you send them, it’s important that you don’t end up making easily-avoidable mistakes that could instantly decrease your chances of that pitch being read, and … [Read more...]
How to Accomplish Your PR Goals: Get Ready to Run a PR Victory Lap!
Do you want to do a "PR Victory Lap" with me at the end of this week (in your home, in the office, down the hallway down the sidewalk - no judgment) because you completed one small but important publicity-boosting task that makes you feel so good you can't help but … [Read more...]
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