OH, THAT MOMENT! The moment when the publicity - big or small - that you worked for debuts for the world to see. Yes, it's exciting, yes, after the work you possibly put into getting to this moment, you might be ready to exhale loudly and move on to chasing your next … [Read more...]
Never Be Jealous of Their Publicity Success Again: Here’s How to Use it to Your Advantage!
How do you feel when your competition - or ANYONE else - gets publicity while you're over there hoping and hustling for it, without the response you desire and perhaps, deserve. Maybe you're simultaneously jealous and stressed out, you feel like you're missing … [Read more...]
What are You Willing to Give Up to Get What You’ve Always Wanted…
What are you willing to give up in order to have what you say you want? I first discussed this quote with some of you on an Instagram post, but the response was so mighty, and the tidal wave of emails I received about it so passionate, that I knew I had to … [Read more...]
5 Ways You Can Build Buzz During Awards Season: No Matter What Type of Business You Run
This weekend kicked off Awards Season across the country and by doing so created multiple PR and marketing opportunities for small business owners. Is your business ready to step into the spotlight inspired by this theme? What is “Awards Season”? Before we begin, … [Read more...]
The Essential PR Planning Guide for Small Biz Owners: Don’t Make Your 2019 Publicity Plans Without It!
Plan your work, work your plan! It's the surest way to publicity success but easier said than done. I'm sure quite a few of you feel like you barely have time to plan let alone do your PR outreach in the first place, and once you begin, you wonder what needs to happen … [Read more...]
Your PR Work Cannot Stop During December: 3 Reasons + How to Accomplish It
Is putting time and effort into your PR campaign necessary during December? HECK YES! Does it have to be high-stress and consume loads of time and energy? HECK NO! I get it. Beyond decking the halls of your home (and perhaps office) you're also stuffing customer gift … [Read more...]
(As Seen on NBC News) 21 Last-Minute Ideas for Small Business Saturday Buzz & Sales
Are you feeling fully prepared for Small Business Saturday in terms of your buzz, sales, PR, social media, and all that jazz? Need some ideas to make your own? Never fear: I've got your back - in a big way! This past weekend I was featured alongside a couple of … [Read more...]
Stop Being Realistic!
“Being realistic is the most common path to mediocrity” - Will Smith “I’m just being realistic.” - Too many people talking to themselves (or others). “I hear what you’re saying, but how about you try to be more realistic?” - So many people you … [Read more...]
24 Steal-Worthy Ideas for National Entrepreneurship Month Buzz
It’s November, friends, and with that, there are new celebrations to jot down and prepare for (personally and strategically) on your calendar. In fact, Thanksgiving isn’t the only holiday worth noting this month! November also marks National Entrepreneurship Month, and … [Read more...]
Master the Email the Press Always Answer and Begin Building Media Relationships Faster!
I love complimenting people. I do! Not just because it makes them feel good, but because it makes me feel good in the process (authentic kindness is a powerful thing). I do it because in many ways it's a highly valuable yet lost art of communication. In this day and … [Read more...]
(Watch Now) The Holiday Publicity Course with This Review: “This was literally the BEST Webinar I’ve Ever Attended…The Value Was Unbelievable”
The Time to Pitch Holiday Stories & Gift Guides is NOW! Did you attend our FREE PR Training that covered holiday strategies for gift guides, expert tips, and seasonal business features? If you didn't, you better watch our free video replay this weekend. You'll … [Read more...]
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