(UPDATED FOR 2020) Right after the official "most wonderful time of the year" (the holidays) comes MY most wonderful time of the year: Awards Season. This time of year, which kicked off with Golden Globes at the start of January - this Sunday the 5th!), is marked by … [Read more...]
How to Find Media Contacts: 5 of My Favorite (Free) Strategies
If I had a dollar for every time I'm asked... One of the questions I get asked by small business owners most often is this one: "How can I find the media contacts for XYZ?" Fill those last three letters in with any magazine, blog, or television show and you'll … [Read more...]
Want Your Biz on Good Morning America or HSN with Tory Johnson? Here’s How She Wants You to Get In Touch…
Let's Talk About What Tory Johnson is Doing for Small Biz Owners... Getting questions fired at me about landing major, brand-changing publicity opportunities is something I have grown accustomed to - it comes with the territory of my "past life" as a PR agency owner in … [Read more...]
Did You Miss It? Holiday PR Prep Part Three: Training Replay, Homework & Companion Guide Here
LET'S TALK ABOUT HOLIDAY PR PREP PART THREE... You did it! Many of you were with me this week as we completed the final class in our three part holiday-themed media outreach work, and I'm so happy for you that you not only showed up to learn, but so many of you … [Read more...]
