The Bad News…
Tough love moment my friend:
It may be blazing hot outside (which is exactly what’s going on in New York City) but there is no summer vacation for small business! At least not a business that wants to get press, grow their social media following, grow visibility, make sales, and all of the other things that go into creating a business that makes money and affords you the freedom you want and need to do what you love – in and outside of your business.
So this is a bit of a “bad news first” kind of moment – or so it may seem at first – the moment you have to let it sink in that no, you can’t just sit around sipping cocktails at the pool all day not thinking about your business, not planning ahead, and not setting into motion the action steps that need to happen if you’re going to survive and thrive as an entrepreneur and business owner. Your competition isn’t. Trust me.
But here’s the good news:
You don’t have to do this alone! You can grow your buzz, your brand, and your business this summer and have me on the other side of the phone (or Skype, or Facetime) walking you through it by giving a you a specific game-plan to follow in four areas that I deem essential to PR and brand growth. The truth is, these days publicity and brand growth isn’t just pitching and PR outreach alone – it’s creating a strategy across PR, social media, your blog, and your newsletter that all works together to support your business, your buzz, your brand awareness, and your sales.
Because I feel so strongly about you using each of these areas effectively and efficiently right now, this summer, to capitalize on long lead press and short lead, let’s-get-things-going growth and buzz, I created a Sabina Knows Summertime Strategy Call to address all four of them, and give you an immediate, customized plan to take action in each. Whether you’re a newbie to buzz building or a seasoned, blogging veteran, we’ll come up with an action plan suited to you and your needs. Here’s what each call includes:
Sabina Knows Summertime Strategy Call
This strategic coaching call will include a pre-call intake form so that we can research your brand and your needs prior to taking action. Then we will break down your business and goals into four areas:
PR Outreach & Publicity Strategies –
We’ll talk about your long and short lead publicity efforts, as well as the types of stories you’re pitching the press to be sure they are connected to your business and brand-growth goals. We will also address local and national publicity goals, and how to begin to tell your business’s “a ha moment” background story to the media.
Social Media Plan –
Are you posting to make progress or posting to make noise? Do you have a plan behind your posts? Are you strategic in your connecting with the media on social? Are you sharing your press the right way on social media to make the biggest impact? These are a few of the topics we’ll be addressing in this part of our call.
Newsletter Plan –
Don’t have a newsletter yet? Don’t get started before we have a discussion about how to use it strategically and powerfully. Have one already but don’t have a game-plan behind it? That changes now. We’ll talk about the types of newsletters every business must send, how to bring consistency into your newsletter system, how to automate your outreach and more.
Blog Strategies –
Your blog doesn’t have to be something you dread dealing with. It could be one of the single most important parts of your business and buzz building plan. After our discussion you’ll leave with content ideas, suggestions for a system that keeps you ahead of the game and your blog packed with engaging content, recommendations on how to bring outside contributors and content onto your blog and we’ll talk about how to be sure very post is contributing to your overall business goals. BLOG BONUS: I’m also going to teach you my pro tips on how your blog can actually generate press for you!
To book a call: Email firstname.lastname@example.org to book your appointment.