Sabina Knows

FREE Online PR Training Schedule: October/November

Posted October 18, 2016 · by Sabina

True story: As I'm posting this free training PR schedule for (late!) fall, it's nearly 80 degrees on the East Coast! I can't believe it, but I'm not complaining. Now speaking of things heating up (sorry, I couldn't help myself), let's talk about the topics for the … [Read more...]

From Corporate America to a Today Show Debut: How This Entrepreneur Did It (& You Can Too)

Posted October 17, 2016 · by Sabina

Before you go any further... Do you have an idea that you dream about turning into a business? Maybe you have a business already and waiting for its big break? Or do you simply love a feel good story about someone who made dramatic changes in their professional lives, … [Read more...]

[Small Biz, Big Idea] Circuit Board Chic: Denver-Based Biz Bringing New Meaning to “Wearable Tech”

Posted October 10, 2016 · by Sabina

Ever wonder if people really do start a business almost accidentally - turning a hobby into a full time job? They do, and this #SmallBizBigIdea story is about just that: I'd like to say that I what I first noticed about Drew Johnson was his palpable, positive energy or … [Read more...]

3 Strategies to Attract & Engage More Blog Readers

Posted September 6, 2016 · by Sabina

If you've been to any of my classes you know that though I preach the Gospel of PR to and for small biz owners and entrepreneurs on a daily basis, I also know that in order to truly build buzz, visibility, and validation for your business you need to also be actively … [Read more...]

[Replay] Watch This Week’s Free Training: Streamlining & Automating Your PR, Social Media & Newsletter Work

Posted September 2, 2016 · by Sabina

This week's (free) training was intense, but not in a bad way. It was more intense in a, "Wow, there was so much packed into that hour (and some change) that my brain in spinning. In a good way. I'm getting on this ASAP." I know this because that was a line from an … [Read more...]

This Week’s FREE PR Training: Automation is Your Salvation: Strategies to Streamline Your PR, Social Media, & Newsletter

Posted August 30, 2016 · by Sabina

I created this week's (free) Press for Success PR training for those of you who are feeling stressed, frazzled, mired in busy work and out of breath, mentally and hey, perhaps physically. I get it, because I was once like you, and sometimes - when I'm neglecting to … [Read more...]

How to Find Media Contacts: 5 of My Favorite (Free) Strategies

Posted August 26, 2016 · by Sabina

If I had a dollar for every time I'm asked... One of the questions I get asked by small business owners most often is this one: "How can I find the media contacts for XYZ?" Fill those last three letters in with any magazine, blog, or television show and you'll … [Read more...]

(PR TRAINING) How to Build Authentic & Strategic Relationships with the Press, Even if You’re Starting from Scratch

Posted August 17, 2016 · by Sabina

Good day friends! It's time to wake up and smell the opportunity that is brewing! The opportunity in question today is a big one and it's going to save you time, stress, money, and hassle: It's the chance to learn how to build relationships with local and national … [Read more...]

Her Biz was in Forbes 3x in One Year. This is Exactly How She Did It…

Posted August 15, 2016 · by Sabina

For most entrepreneurs or small business owners, getting a public "shout out" in Forbes once is a big-dream goal, but today I’m going to tell you about an entrepreneur - and busy mother of two - who managed to land powerful publicity from the prestigious media outlet - … [Read more...]

(VIDEO REPLAY) How to Bust Through Fear, Imposter Syndrome, Analysis Paralysis & Overwork/Overwhelm for Publicity – and Business – Success

Posted August 10, 2016 · by Sabina

Hello guys and gals! Yesterday I hosted my bi-weekly, live (and free!) PR training and it. was. amazing! Our topic was Public Relations Success for the Stressed, Overworked, or Shy and it was clearly a topic that was needed by more than one listener! One big reason … [Read more...]

Free PR Training: Public Relations Success for the Stressed, Overworked or Shy

Posted August 8, 2016 · by Sabina

Do any of the following feelings apply to you when it comes to your public relations and social media work and outreach? Stressed and Anxious Overworked & Stretched to the Limit Shy and Frozen Experiencing Imposter Syndrome That Keeps … [Read more...]