In this week's free training I taught you all about a PR power tool that will make your publicity planning and execution even more strategic, effective, and efficient: the editorial calendar. Magazines - and these days many websites - use an editorial calendar to … [Read more...]
(WATCH CLASS) How to Get TV Publicity for Your Business – Products, Services, & Experts Welcome
(SCROLL DOWN FOR VIDEO OF CLASS) Take a moment, shut your eyes, and think about your "TV goals" - the local or national television shows where you'd love to see your business, products, services or yourself featured...The moment you're imagining in your head is not at … [Read more...]
(WATCH CLASS) Your Essential Guide to Black Friday, Small Biz Saturday, & Cyber Monday Promotions
[Watch the replay directly from this page & download the companion guide below!] This coming November millions of Americans will be kicking off the holiday shopping season by spending money through the Black Friday, Small Biz Saturday, and Cyber Monday weekend. … [Read more...]
FREE Online PR Training Schedule: October/November
True story: As I'm posting this free training PR schedule for (late!) fall, it's nearly 80 degrees on the East Coast! I can't believe it, but I'm not complaining. Now speaking of things heating up (sorry, I couldn't help myself), let's talk about the topics for the … [Read more...]
From Corporate America to a Today Show Debut: How This Entrepreneur Did It (& You Can Too)
Before you go any further... Do you have an idea that you dream about turning into a business? Maybe you have a business already and waiting for its big break? Or do you simply love a feel good story about someone who made dramatic changes in their professional lives, … [Read more...]
[Small Biz, Big Idea] Circuit Board Chic: Denver-Based Biz Bringing New Meaning to “Wearable Tech”
![[Small Biz, Big Idea] Circuit Board Chic: Denver-Based Biz Bringing New Meaning to “Wearable Tech”](http://sabinaknows.com/wp-content/uploads/2016/10/SBBI-TechWears2-240x195.jpg)
Ever wonder if people really do start a business almost accidentally - turning a hobby into a full time job? They do, and this #SmallBizBigIdea story is about just that: I'd like to say that I what I first noticed about Drew Johnson was his palpable, positive energy or … [Read more...]
3 Strategies to Attract & Engage More Blog Readers
If you've been to any of my classes you know that though I preach the Gospel of PR to and for small biz owners and entrepreneurs on a daily basis, I also know that in order to truly build buzz, visibility, and validation for your business you need to also be actively … [Read more...]
[Replay] Watch This Week’s Free Training: Streamlining & Automating Your PR, Social Media & Newsletter Work
![[Replay] Watch This Week’s Free Training: Streamlining & Automating Your PR, Social Media & Newsletter Work](http://sabinaknows.com/wp-content/uploads/2016/09/Replays-for-Days-240x195.jpg)
This week's (free) training was intense, but not in a bad way. It was more intense in a, "Wow, there was so much packed into that hour (and some change) that my brain in spinning. In a good way. I'm getting on this ASAP." I know this because that was a line from an … [Read more...]
This Week’s FREE PR Training: Automation is Your Salvation: Strategies to Streamline Your PR, Social Media, & Newsletter
I created this week's (free) Press for Success PR training for those of you who are feeling stressed, frazzled, mired in busy work and out of breath, mentally and hey, perhaps physically. I get it, because I was once like you, and sometimes - when I'm neglecting to … [Read more...]
How to Find Media Contacts: 5 of My Favorite (Free) Strategies
If I had a dollar for every time I'm asked... One of the questions I get asked by small business owners most often is this one: "How can I find the media contacts for XYZ?" Fill those last three letters in with any magazine, blog, or television show and you'll … [Read more...]
(PR TRAINING) How to Build Authentic & Strategic Relationships with the Press, Even if You’re Starting from Scratch
Good day friends! It's time to wake up and smell the opportunity that is brewing! The opportunity in question today is a big one and it's going to save you time, stress, money, and hassle: It's the chance to learn how to build relationships with local and national … [Read more...]
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