HOW TO LEVERAGE YOUR HOLIDAY PRESS INTO SALES & YOUR PITCHES INTO LONG TERM MEDIA RELATIONSHIPS
Wow! It’s already time for the final installment in my free, 3-part Holiday PR Prep series. It feels strange to be writing you this as sweat rolls down my forehead, but as you’ve heard me say if you’ve attended any of my past two Holiday PR Prep live classes: ’tis the season for “Christmas in July”! The PR and media worlds are knee-deep in pitching holiday issues of magazines – from trying to get products into gift guides to sharing expert tips and advice that is holiday-themed. If you want either of those things to happen to your biz and your buzz (you do, trust me) you’ll need to get knee-deep into that pitching as well! And that’s where I come in…
For the past six weeks I’ve been coaching you via free, online trainings through that process – from pitch creation to media outreach execution (complete with templates and scripts), and this Thursday July 7th we’re going to complete this three-part series with Holiday PR Prep Part Three: How to Leverage Your Holiday Press into Sales & Long Term Media Relationships!
You do not want to miss this training – as you can see from the comments below, good stuff, #PRSexy stuff, “results stuff” is happening during (and after) these live courses!
NEED FIRST TWO THE REPLAYS?
First Things First: If you weren’t able to catch Part One and Part Two of this series you can do so here and here. Each live video class also comes with a downloadable companion guide, and sample pitches, all of which can be found directly on their replay page.
Our Agenda for This Week’s Class
- You Pitched, Now What? How to Deal with Every Type of Media Reaction to Your Pitch like a Pro (Yes, No, Silence)
- What if more than one magazine asks to use my product in a gift guide? Do I have to be exclusive?
- Is this press guaranteed?
- What Should I Be Doing While I Wait for the Holiday Press to Drop?
- What are Some Specific Action Steps I Can Take to Leverage This Press into Sales?
- How Can I Turn this Pitching Back-and-Forth into a Real Relationship with the Press?